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Tuesday, September 28, 2010

Jooze Fruit Juices Package Design

(Featured on Lovely Package and The Dieline)







Having required to create a corporate identity and its products from scratch, I jumped on the opportunity to design for an audience I found easiest to design for - children. (Believe me, I've tried designing for older age groups but because of my style, all I can say is that it didn't go as planned!)

Believe it or not, I only got the idea for the shape of these boxes just one and half weeks before the deadline! The previous two and a half weeks were spent going nowhere, but once the shape was finalised, everything just fell into place! Phew!

So basically, these fruit juices are targeted at kindergarten children, and as a company, Jooze aims to instill healthy eating habits among young children.

Now, because we were encouraged to submit our designs to websites such as The Dieline and Lovely Package (for exposure), I thought I'd try my luck, since this project was my favourite one anyway. And boy was I humbled and overwhelmed by the responses this project got! I swear I NEVER expected it to go viral on the internet!

And so, I'd like to thank everyone who liked/ reblogged/ reposted/ retwitted it! I doubt that any of you would stumble upon this but if you do, THANK YOU! This whole experience really inspired and motivated me to be a better designer, and taught me that ANYTHING can happen, as long as you put yourself out there! :)

11 comments:

Angelica said...

WOW you were the one who designed this? I find this on the net a lot so I was quite surprised to see that a Melbourne designer / illustrator created this! Fantastic job ^_^

Yunyeen said...

Yup, I designed this :)

Thanks, Angelica!

Che said...

I LOVE this design and all the bright colours!

robinmehta said...

Wow, this looks stunning. This is so inspiring for a young learner like me. Good luck with all your future work.
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Luke Forsyth said...

My parents always told me to drink a lot of water but healthy juice can also be perfect for me.

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