Having required to create a corporate identity and its products from scratch, I jumped on the opportunity to design for an audience I found easiest to design for - children. (Believe me, I've tried designing for older age groups but because of my style, all I can say is that it didn't go as planned!)
Believe it or not, I only got the idea for the shape of these boxes just one and half weeks before the deadline! The previous two and a half weeks were spent going nowhere, but once the shape was finalised, everything just fell into place! Phew!
So basically, these fruit juices are targeted at kindergarten children, and as a company, Jooze aims to instill healthy eating habits among young children.
Now, because we were encouraged to submit our designs to websites such as The Dieline and Lovely Package (for exposure), I thought I'd try my luck, since this project was my favourite one anyway. And boy was I humbled and overwhelmed by the responses this project got! I swear I NEVER expected it to go viral on the internet!
And so, I'd like to thank everyone who liked/ reblogged/ reposted/ retwitted it! I doubt that any of you would stumble upon this but if you do, THANK YOU! This whole experience really inspired and motivated me to be a better designer, and taught me that ANYTHING can happen, as long as you put yourself out there! :)
2 comments:
WOW you were the one who designed this? I find this on the net a lot so I was quite surprised to see that a Melbourne designer / illustrator created this! Fantastic job ^_^
Yup, I designed this :)
Thanks, Angelica!
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